Creating Content that Ranks in Google

Gone are the days when you could just choose a low competition keyword, toss up a 500 word article, sit back and watch the traffic roll in.

It takes a bit more work nowadays, and Karl from SaaS Growth Hacks Group shared 2 approaches for this. The first is more efficient but requires premium tools (SurferSEO and Ahrefs), while the other comes without cost but is less reliable and more time consuming.

Method 1: Using SurferSEO and Ahrefs

+ Step 1: Decide on the main target keyword you want to rank for.

+ Step 2: Open SurferSEO, a handy tool that gives you a correlation analysis of the top 50 pages that rank for any given keyword.

It also gives you the exact data on the length of posts in various positions, the words and phrases they use, the densities of these keywords, the speed of their sites, and loads of other on-page SEO factors.

+ Step 3: Decide on the intent behind the search term. Is Google showing service-based pages, case studies, or educational pages for that particular search term?

Once you have figured that out, you should be able to start planning the headline of your article.

+ Step 4: Set a word count goal. The “Words in paragraphs” section on the sidebar of SurferSEO provides you with this info, so you can set a word count goal based on that.

+ Step 5: Again, using the “A” button on SurferSEO, you can check things like your competitors’ heading tags to effectively give you their exact blueprint.

Go through all the top results in SERPs and repeat this process for each of them, watching out for recurring themes. That way you will be able to combine similar headlines and remove any irrelevant content based on what the top ranking pages have in common.

+ Step 6: Because Google doesn’t just look for headlines but also the other keywords used within an article, you can use the “Audit” section to find articles on your site which aren’t ranking and discover ways you can improve them.

Make sure to look out for “True Density” metric, which gives you a list of related keywords you should be using and tells you how many times they should be included in the article.

That’s all the research work you’ll need to start writing content that ranks well!

Again, read through the top 5 articles to get some additional insights and see how deep they delve into each topic. Take notes on what stands out, what you like, what you don’t like and try to improve on each of these areas in your own content.

Ultimate Guide to Stopping Junk Traffic in Google Analytics

Google Analytics is probably one of the most important elements of the decision-making process of your website. The success or failure of your efforts (SEO, ad campaigns, social media, content marketing, etc.) can be easily determined by the accuracy and value of your GA reports.

If you don't take the appropriate measures, unwanted data such as bots, internal traffic, and spam will decrease that accuracy and in some cases lead to poor decisions.

The good news is that GA has a powerful filter functionality, that if used well, will help you prevent all that junk traffic. The bad news is that, in my experience, most sites don't use it properly.

Source: https://carloseo.com/removing-google-analytics-spam/

SEO priorities for 2020 and beyond

The world of SEO constantly moves and changes at a breakneck speed. New tech, new methodologies, constant algorithm updates from Google, new user behaviours and search methods. The list goes on…

So, what should you do in 2020 (and beyond) to keep up with the leaders in this ever-changing landscape?

Aymen Loukil shared some important insights to focus on, so let’s take a quick look at it.

+ Mobile-first indexing: Googlebot is now Mobile, meaning the mobile version of a site is evaluated to decide on its relevance and ranking. So, make sure you have the same content on both versions.


  • Keep the same meta and SEO tags (title, description, headings, image alt tags, canonical if responsive implementation).
  • Keep identical meta robots.
  • Keep an exact structured data markup.
  • On mobile, avoid interaction-based lazy loading such as clicking, swiping or typing.
  • If you have a video on your page, make sure it’s placed in an easy to find location.
+ Web performance: According to The Web Almanac 2019 performance report, only 13% of all websites are considered fast.

  • Define your performance KPIs & metrics. Use Time to first byte (TTFB) for the back-end, First Contentful Paint (FCP), SpeedIndex and TTI for the front-end.
  • Setup synthetic and field tools. Use Google Lighthouse for the first and CRuX for the second.
  • Compare your website against your competition.
+ Visual Search: The visibility of the classic blue links is decreasing, leaving more room for images and video snippets on SERPs. Make use of this to grow your site visitors.

  • Use unique, original and high-quality images (minimum 50k pixels).
  • Use descriptive file names, alt tags and captions. Avoid image titles like IMG168393.jpg.
  • Markup your images with structured data (Schema/Product, Schema/ImageObject, Schema/VideoObject).
  • If you use Schema/VideoObject, remember to fill the thumbnailUrl attribute with the video thumbnail image.
  • If you use Schema/Product, remember to fill the availability attribute to show up on Google images product search.
  • Use Google Cloud Vision API to check that Google can correctly identify the main topic of your images.
+ Video optimization: Your videos can show up on Google search, Google images, Videos search results and Google Discover.

  • Use crawlable and indexable videos with persistent URLs, embedded on crawlable and indexable pages.
  • Markup your videos with Schema/VideoObject. Provide a description, name, thumbnailUrl, uploadDate.
  • Two attributes could help Google understand the sections of your video : hasPart, clips.

Source: https://www.aymen-loukil.com/en/blog-en/seo-priorities-2020/

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